THE FUNNEL REVIEW

Your website looks good.
It's still not converting.

That's not a design problem. Somewhere between someone landing on your site and someone booking a call, the path breaks. Usually in one or two specific places.
I'll find them and tell you exactly what to fix first.
Delivered in 3 business days. Video walkthrough plus a written priority list.
WHY THIS IS SO HARD TO SEE YOURSELF

You're too close to it.

You built the thing. You know what every page is supposed to do, so you can't see what it actually does.

You've read your own copy so many times it stopped meaning anything.

You know what happens after someone books, so the gap before that is invisible to you.

And when nothing converts, the instinct is to rebuild — new design, new funnel, new lead magnet. More moving parts, same result.

Most of the time the problem is smaller and more specific than that. It's just not where you're looking.

WHAT YOU GET

A real diagnosis, not a checklist.

I go through your site, your funnel, and your offer the way a prospective client would — then the way someone who's built 200+ of these would.
🎥

A 20–30 min video walkthrough

Screen recording, my actual reactions, in order. Where I got confused, where I lost interest, where I'd have left.

📋

A one-page written summary

The three things to fix, ranked, with what to do about each one. Short enough to act on this week.

🎯

A clear first move

Not twelve improvements. The one that matters most. You keep both. Send them to whoever does the work — including me, if that's where it goes.

THE REVIEW COVERS

Nine places funnels usually break.

Most reviews find the break in two or three of these. The point is knowing which.
01 · CLARITY IN 5 SECONDS
Can a stranger say what you do and who it's for?
02 · THE PROBLEM YOU NAME
Is it one your buyer would use the same words for?
03 · PROOF PLACEMENT
Is the evidence where the doubt happens?
04 · THE PATH
How many steps from landing to booked, and how many are unnecessary?
05 · THE NEXT STEP
Is it obvious, and is there only one?
06 · OFFER LEGIBILITY
Do people understand what they're buying and what it costs?
07 · THE LEAD MAGNET
Is it attracting buyers or collectors?
08 · FOLLOW-UP
What happens after the opt-in, and does it lead anywhere?
09 · FRICTION
Forms, load time, mobile, dead links, anything asking for effort too early.
IS THIS YOU?

Who it's for.

✓ This is a fit if:

  • You have a live website and an offer you're already selling.
  • You're getting some traffic and very few conversations.
  • You'd rather know what's actually wrong than guess at it for another quarter.

✗ It's not a fit if:

  • You don't have a site or an offer yet. There's nothing to diagnose — start there instead.
  • You want someone to build it for you. That's a different conversation, and I'm happy to have it.
WHO'S REVIEWING IT

20 years in sales and marketing.
200+ funnels built.

Jessica Downing

I'm Jessica Downing. I design websites and client-attraction systems for coaches, consultants, and online experts.

After 200 builds, the same breaks show up in the same order. I know what they look like and roughly what they cost you.

The reason I can do this in an hour is that I've spent twenty years learning where to look.

"

Jessica saw in 20 minutes what I'd been staring at for six months. Fixed one thing and started getting calls that week.

— Sarah M., Business Coach
"

Every note landed. The priority list saved me from another rebuild I didn't need. Best $297 I've spent on my business.

— Rachel T., Consultant
THE OFFER

The Funnel Review

$297
A 20–30 minute video walkthrough, a one-page priority list, delivered in 3 business days.
Refund guarantee: If you go through it and there isn't a single thing worth fixing, tell me and I'll refund it. That's happened zero times so far, but the offer stands.
THE PROCESS

What happens next.

1

You pay and fill out a short form.

Your site, your offer, who you're trying to reach, and what you think isn't working. Five minutes.

2

I go through everything.

Cold first, then with your context.

3

You get the video and the summary.

Within 3 business days.

4

You fix the first thing.

Or send it to someone who will.

FAQ

The questions people ask before they book.
Do I need to be on a call?
No. That's the point. You get the review as a video you can watch whenever, rewatch, and forward.
What if my site is half-finished?
Then you already know the problem. Wait until it's live — the review is about what a real visitor experiences.
Will you just tell me to hire you?
No. Most of what I find is fixable by you in an afternoon. If the honest answer is that it needs a rebuild, I'll say so and you can decide what to do with that.
Can I ask follow-up questions?
Send one email after you watch it. I'll answer.

You don't need a new funnel.
You need to know where this one breaks.

3 business days. Video walkthrough. Priority list. Done.