Funnels don’t have to feel overwhelming. The truth is, the right funnel is simply a clear, intentional path that guides your audience from discovering you… to trusting you… to working with you.
But here’s where most coaches get stuck: they either don’t have a funnel at all, or they’ve pieced together something complicated that doesn’t actually convert.
That’s why in this episode of the Clarity to Clients Podcast, I’m breaking down what a coaching funnel really is, why it works, and how to create one that attracts and converts your dream clients — without the chaos.
🎧 Listen to the Episode
What is a Coaching Funnel (Really)?
A funnel isn’t just marketing jargon — it’s the journey you design for your ideal client. Think of it as a bridge between finding you and hiring you.
For coaches, that journey usually looks like this:
- Awareness – They discover you through social media, a podcast, or search.
- Engagement – They connect with a free resource, like a guide or training.
- Nurture – Through email or consistent content, they begin to trust your voice.
- Conversion – They take the next step and become a paying client.
Why Funnels Work for Coaches
Here’s the truth: people don’t just buy coaching for information — they’re investing in trust, transformation, and relationship.
And trust doesn’t happen overnight. Research shows it takes 7–12 touchpoints before most people are ready to invest. A funnel makes those touchpoints happen naturally, building connection over time so clients feel confident saying yes.
Common Funnel Mistakes
Most coaches make one of two mistakes:
❌ No funnel at all — hoping social posts or referrals will be enough.
❌ Overcomplicated funnels — too many steps, platforms, and moving parts.
❌ No funnel at all — hoping social posts or referrals will be enough.
❌ Overcomplicated funnels — too many steps, platforms, and moving parts.
Both approaches create frustration. The fix? A simple, strategic funnel designed with clarity.
How to Build a Funnel That Converts
Here’s where to start:
✅ Get clear on your ICA — Who do you serve? What do they need? What transformation are they after?
✅ Create an irresistible opt-in — A free resource that solves one meaningful problem and gets them onto your email list.
✅ Nurture through email — Share value, build trust, and let your audience see your expertise.
✅ Present your offer clearly — Keep it simple, compelling, and focused on results.
✅ Create an irresistible opt-in — A free resource that solves one meaningful problem and gets them onto your email list.
✅ Nurture through email — Share value, build trust, and let your audience see your expertise.
✅ Present your offer clearly — Keep it simple, compelling, and focused on results.
Your Next Step
A funnel doesn’t have to be complicated to work. Done right, it simplifies your business, grows your email list, and helps your clients say yes with confidence.
🎧 Be sure to tune in to the full episode above: Coaching Funnels Explained: How to Attract and Convert Clients Online
And if you’re ready to build your funnel on a strong foundation, start here:
This is the exact process I use with my private 1:1 clients before we ever build a website or funnel — so you’ll have the clarity to create one that works for you.
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